Tag: phone call tracking software

Things to Check Before Hiring Phone Call Tracking Service

Things to Check Before Hiring Phone Call Tracking Service

Call tracking is a very important part of marketing. It allows you to know about the things that are working and the sections you have to optimize. However, to make this thing effective you have to ensure that the call tracking service is useful enough and it can track your campaigns. 

Then, if the service provides you more than call tracking, you will get better benefits. It will give you more advantages for marketing and campaigns. Before you choose a phone tracking vendor, you must have some queries in mind. Here, read on about the same. 

Tracking for all campaigns

You have to make sure if the phone call tracking can provide its services to all of your campaigns. You can conduct different types of campaigns, and the call tracking and recording can help you. If you are up for an online one, it should be able to offer services offline as well. The main thing is your business will grow and for that, you need advanced tracking service. If you do not find a versatile system, then you have to look for another provider. 

Integrate with analytics

Fragmentation is one of the biggest enemies in business. If your office departments do not get to share information, your business will fail. For this, you have to ask the vendor if the call tracking service can integrate with the website information and other initials. Have a chat with the provider about the software you use in your workplace and the future ones you might use. Then you have to check if you can integrate those systems with the call tracking software. 

Whisper messaging system

A caller knows why they are calling but a salesperson doesn’t. So during the campaign, if your office representative can guess why the caller is calling, they can solve the issues promptly. This will also increase the effectiveness of the campaign. So, if the phone tracking system can provide your representatives more information through call recording or message system, you will get more ROI. 

Call recording

This is very important for a business. For a business every customer call is important. That’s why whenever a consumer calls with their queries or demands, you can record their voices. This will help you in campaigns, and in the future when you have to optimize your company production. Based on this you can pay heed to the suggestions of your clients and customers and do better business. 

Access call tracking details

Usually, providers allow you to get the data in the form of email, or printed media. However, you still have to ask this, because companies have different approach styles. You may not be that tech-savvy, so you have to ask them the easiest way to get the call tracking information. 

Call routing

It’s not possible to take calls when you are out of the office or at night time when you are resting. So even if the call tracking system has your phone number, it will be routed to the office directly. This process will save you from customer calls when you are not working. 

Lastly, you have to check if the phone call tracking software offers a toll-free number. Also, if the numbers ever stop working, the kind of support you will receive from the vendor. 

Things to Know About Phone Call Tracking System

Phone call tracking is a tool used by customer and marketing service providers to help in tracking and recording incoming calls as well as to measure the effectiveness of a marketing campaign.

Working of phone call tracking tool

To track phone calls you will have to buy local or toll-free numbers. You can buy as many numbers as you want.

You can assign these numbers to different channels, mediums, or locations you want to keep a vigilant eye on.

These numbers will give you reports about the channels they are assigned to. They will show the record of the calls coming from which sources.

 Thus you can easily see what is working effectively and what is not in your marketing campaign by assigning unique numbers to your different marketing campaigns. In this way phone call tracking systems help in promoting your business in a better, effective, and affordable manner.

Benefits of phone call tracking for a business

You can promote your business effectively and affordably by knowing what elements in your advertisement campaign are working and what not by assigning separate phone call tracking numbers to all of your marketing campaigns. The benefits of assigning these numbers may include:

Scaling and maximizing ROI of a marketing campaign: The software used for tracking phone calls can help the marketers to assess the return of investment on their marketing campaigns. They can easily see the rate of conversion of each page of their website so that they can invest in successful campaigns as well as modify their strategies to get the desired results. In this way, you can make your marketing campaigns more affordable by tracking calls more efficiently.

Get actionable information from customers: By using a phone call tracking system marketers can get extensive reports of call analytics at a very reasonable cost. These reports will provide you real-time detailed reports about the caller ID, the number of calls received duration of each call, and statistics of the call to know clearly about the information provided by their best customers. You can find out actionable information as well as current trends by filtering all the calls on a weekly or monthly basis.

Get detailed information of calls: By using the calls logging system you can collect data of calls by using caller ID, duration of calls, and statistics of calls.   

Improve the experience of customers: A phone call tracking software can help you to find the spots where your marketing team is performing well and where you will have to improve them by recording the calls on their phones.  

How to set up a phone call tracking system

It is easy to set up and start using a phone call tracking system to track the ROI of your marketing campaigns and improve the experience of customers.

Tips for setting up a phone call tracking software

  • First, you will have to open an account with a phone call tracking company for free
  • You should access the dashboard of the company to click on the ‘Create’ tab and ‘Setup’.  
  • Now choose the phone numbers you want to buy and click on the ‘Next’ tab.
  • Now you will have to choose options of calls you want to track including recording, routing, and integration with Google Analytics, etc.

Conclusion

Thus by setting up phone call tracking software you can improve your marketing campaign easily.