Today almost half of the population of the world is using social media platforms which has considerably increased the amount of data shared and published online every day. After reviewing the usage of different social platforms in a minute it was found that YouTube had the highest number of users per minute as compared to other popular platforms like Instagram, Twitter, and Facebook. It concludes that every day a lot of information is created across all the social media platforms and relevant messages of businesses remain inaudible due to noise on the social platforms which can affect their presence on these platforms regardless of their type. This situation has given birth to the idea of social listening platforms so that businesses can attract the attention of their prospective customers in any condition.
What is social listening?
Social listening is a process of monitoring the social media accounts of the business for the feedback and comments of the customers discussing or mentioning certain topics, keywords, industries or competitors related to your brand and analyzing them to get crucial information so that you can improve your products and services.
In this way, unlike social monitoring, social listening is a two-way process. It not only monitors the conversations and reviews on social media but also analyzes them to take action in response. Thus, social listening platforms allow your business to meet the requirements of your customers by finding the reasons behind the conversations and reviews posted by them on social media. It can help in making changes in your strategies in the long run.
Importance of Using Social Listening Platforms
The use of social listening platforms can help in promoting the mindset focused on your customers in your business. When you listen to exactly what your customers need you can easily improve your business by fulfilling their requirements.
The response of the brand is appreciated by customers
According to a survey, more than 80% of users of social media appreciate the brands which respond to their queries whereas nearly 70% of users like the brands that join them to discuss issues. The situation about your business can be considerably different when you are responsive to social media as nearly 50% of the people buying things online like to deal with the brands that are responsive to their customers.
Track the growth of your brand
Any serious issue or scandal on your social media account can adversely affect the reputation of your business. Though you can ignore some of the negative comments, if they overpower the positive side of your brand then it can be a big problem for you. In this situation, social listening platforms can help you in controlling the damage caused by negative conversations and comments by analyzing them and suggesting the changes accordingly.
Finding new opportunities
When a similar complaint is mentioned by many customers then it means that there is some serious problem in your products or services. In this situation, social listening can help you in taking it as an opportunity to make some innovative changes in your products and services by analyzing the comments and conversations of your customers.
Thus, social listening platforms can be beneficial for your business in many ways.
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