Tag: Reputation Management

All About Online Media Monitoring Tools

Are you looking for the best online media monitoring tools? If so, then you are at the perfect place as here we are mentioning all about it.

We are living in the age of technology, online reputation matters as most of the businesses are operating online. Do you know that around 95% of shoppers prefer to read about the product on the internet before making a purchase? You might be aware of that because we all believe that proper research is important even when you are making a purchase of $10 or $1000.

And this is where media monitoring tools come into the picture. For PR professionals and businesses, a media monitoring tool is essential for gaining critical insight into people’s opinions of brands, marketing efforts, goods, solutions, and even rivals.

What is Media Monitoring?

Now if you are not familiar with the term let us explain you in layman’s terms. The technique of analyzing public material on printed or online services for keywords on a certain topic is known as media monitoring. Gone were the days when people preferred to do manual searches that consume time, now more than anything businesses rely on tools that can help them take their business to new heights.

Machine learning techniques are used by media monitoring systems to continually scan and analyze sites such as Twitter, Reddit, and others. After the program has indexed all of the greatest media sites, it may search them for mentions, consumer comments, particular items, companies, persons, and other information. It also helps with a social listing.

Best Media Monitoring Tools

Now without wasting any more time, let’s put a light on the best media monitoring tools available in the market.

1. Google Alerts – Google Alerts allows you to track mentions of your organization, rivals, or other important subjects throughout the internet. Simply log into your Google account, go to the Google Alert page, and search for a keyword or term. The best part of using this tool is it is free of cost. Every time Google discovers results that match your search criteria, you’ll receive an email. You may create alerts for certain languages and areas.

2. Ahrefs – The next tool on our list is Ahrefs. This program will maintain track of your site’s vital SEO data, keep a watch on your rivals, and track brand mentions. It monitors online mentions, but it goes above Google Alerts by informing you of fresh and missing backlinks, as well as keyword ranks. The tool is useful when you wish to improve your SEO strategy. It has various plans starting from $99. Choose the one which goes best with your needs.

3. Critical Mention – Further we have Critical Mention, one of the best media monitoring tools. It manages your visual content and shows you the worth of the coverage you’re getting, giving your business possibilities to develop. The program is so quick, you get actual alerts and may personalize and share your findings right away. The best part is a plan can be tailored according to your need.

4. HootSuite – Lastly we have HootSuite where you can create customized streams in Hootsuite to view the specific subjects, trends, and social media accounts you’re interested in. Also, you can use the program to gain real-time audience data and interact with incoming communications. Hootsuite connects with over 20 social media platforms and over 100 apps, including Spotify, Adobe, and much more. The plan starts from $19.

The Bottom Line

This brings us to the conclusion of our blog where we mentioned all about the online media monitoring tools. It doesn’t matter whether you own a big business or small one, the media monitoring tools are a necessity for business as it helps in business growth.

So don’t dwell in confusion anymore? Try it out and see the results.

Beutler Ink Also Offers Following Services :

Social Media Listening

Reputation Management

Monitor Brand Mentions

Mention Monitoring Tool

Hospitality Media Agency

Copywriting Wikipedia

Contact US:

Beutler Ink

Address:D.C, Washington, DC 20009
Washington, DC, Washington


All You Must Know About Social Listening Platforms

Today almost half of the population of the world is using social media platforms which has considerably increased the amount of data shared and published online every day. After reviewing the usage of different social platforms in a minute it was found that YouTube had the highest number of users per minute as compared to other popular platforms like Instagram, Twitter, and Facebook. It concludes that every day a lot of information is created across all the social media platforms and relevant messages of businesses remain inaudible due to noise on the social platforms which can affect their presence on these platforms regardless of their type. This situation has given birth to the idea of social listening platforms so that businesses can attract the attention of their prospective customers in any condition.

What is social listening?

Social listening is a process of monitoring the social media accounts of the business for the feedback and comments of the customers discussing or mentioning certain topics, keywords, industries or competitors related to your brand and analyzing them to get crucial information so that you can improve your products and services.

In this way, unlike social monitoring, social listening is a two-way process. It not only monitors the conversations and reviews on social media but also analyzes them to take action in response. Thus, social listening platforms allow your business to meet the requirements of your customers by finding the reasons behind the conversations and reviews posted by them on social media. It can help in making changes in your strategies in the long run.

Importance of Using Social Listening Platforms

The use of social listening platforms can help in promoting the mindset focused on your customers in your business. When you listen to exactly what your customers need you can easily improve your business by fulfilling their requirements.

The response of the brand is appreciated by customers

According to a survey, more than 80% of users of social media appreciate the brands which respond to their queries whereas nearly 70% of users like the brands that join them to discuss issues. The situation about your business can be considerably different when you are responsive to social media as nearly 50% of the people buying things online like to deal with the brands that are responsive to their customers.

Track the growth of your brand

Any serious issue or scandal on your social media account can adversely affect the reputation of your business. Though you can ignore some of the negative comments, if they overpower the positive side of your brand then it can be a big problem for you. In this situation, social listening platforms can help you in controlling the damage caused by negative conversations and comments by analyzing them and suggesting the changes accordingly.

Finding new opportunities

When a similar complaint is mentioned by many customers then it means that there is some serious problem in your products or services. In this situation, social listening can help you in taking it as an opportunity to make some innovative changes in your products and services by analyzing the comments and conversations of your customers.

Thus, social listening platforms can be beneficial for your business in many ways.

 Beutler Ink Also Offers Following Services:

Reputation Management
Mention Monitoring Tool
Brand Monitoring Service
Top Hospitality Social Media Agency In The US

Contact US:

Beutler Ink
Address: D.C, Washington, DC 20009
Washington, DC, Washington