Phone call tracking is a tool used by customer and marketing service providers to help in tracking and recording incoming calls as well as to measure the effectiveness of a marketing campaign.
Working of phone call tracking tool
To track phone calls you will have to buy local or toll-free numbers. You can buy as many numbers as you want.
You can assign these numbers to different channels, mediums, or locations you want to keep a vigilant eye on.
These numbers will give you reports about the channels they are assigned to. They will show the record of the calls coming from which sources.
Thus you can easily see what is working effectively and what is not in your marketing campaign by assigning unique numbers to your different marketing campaigns. In this way phone call tracking systems help in promoting your business in a better, effective, and affordable manner.
Benefits of phone call tracking for a business
You can promote your business effectively and affordably by knowing what elements in your advertisement campaign are working and what not by assigning separate phone call tracking numbers to all of your marketing campaigns. The benefits of assigning these numbers may include:
Scaling and maximizing ROI of a marketing campaign: The software used for tracking phone calls can help the marketers to assess the return of investment on their marketing campaigns. They can easily see the rate of conversion of each page of their website so that they can invest in successful campaigns as well as modify their strategies to get the desired results. In this way, you can make your marketing campaigns more affordable by tracking calls more efficiently.
Get actionable information from customers: By using a phone call tracking system marketers can get extensive reports of call analytics at a very reasonable cost. These reports will provide you real-time detailed reports about the caller ID, the number of calls received duration of each call, and statistics of the call to know clearly about the information provided by their best customers. You can find out actionable information as well as current trends by filtering all the calls on a weekly or monthly basis.
Get detailed information of calls: By using the calls logging system you can collect data of calls by using caller ID, duration of calls, and statistics of calls.
Improve the experience of customers: A phone call tracking software can help you to find the spots where your marketing team is performing well and where you will have to improve them by recording the calls on their phones.
How to set up a phone call tracking system
It is easy to set up and start using a phone call tracking system to track the ROI of your marketing campaigns and improve the experience of customers.
Tips for setting up a phone call tracking software
- First, you will have to open an account with a phone call tracking company for free
- You should access the dashboard of the company to click on the ‘Create’ tab and ‘Setup’.
- Now choose the phone numbers you want to buy and click on the ‘Next’ tab.
- Now you will have to choose options of calls you want to track including recording, routing, and integration with Google Analytics, etc.
Thus by setting up phone call tracking software you can improve your marketing campaign easily.