Tag: call tracking and recording

How Does Call Tracking Software Work?

Posted on by Edward Lewis

If you are in marketing then, you can understand that the call tracking app helps you by giving a complete picture of a client’s journey and provides you with a report of how each campaign is working. If you have not implemented call tracking software to your business then, you should do it immediately. Through this software, you can track each campaign that drives calls and leads to your business.

What is call tracking software?

This is a cloud-based analytic solution. This software has advanced and unique tracking capabilities. So, it is highly recommended for business irrespective of its size. This call tracking system tracks the visitors, events, phone calls and the overall process of a client’s journey from offline calls to online visits.

How it works

It works simply. This call tracking system allows you to have a separate phone number. You can also get a web code for offline and online marketing campaigns. Without a call tracking app, a call-centric business will miss out on a lot of data and information. Apart from this, you can get so many benefits to all aspects of marketing campaigns. So, as you can see that through a call tracking app, you will enjoy the full benefits of call tracking.

How does call tracking software work in a business?

A call tracking software is very much beneficial. Here are some of its working culture:

  • A cookie is generated and assigned per visitor.
  • A separate phone number is assigned to each visitor.
  • The visitor will call the unique number and then the call tracking software records the data and information related to the visitor.
  • Call tracking software can merge the data and their phone call or online activity.
  • This shows full details of a customer journey and their source and much more.

Why do you need this software?

A business that is based on call needs this software badly. The call tracking app helps to understand the journey of a customer from starting to end. It can track both offline and online calls. You can also understand which marketing value can provide you with true benefits and success rate. You can also judge which marketing campaign allows you to optimize your budget, increase the overall growth of the business and all. So, as you can see that a call tracking software is very much necessary for your business. You cannot ignore the fact.

Apart from this, call tracking also provides a better call experience. You can get the necessary information about the caller. This software can also track offline engagements. You can know if the call is giving you the opportunity of sales or advertisement. So, for a business person, call tracking software is very much essential. It is beneficial and ensures the success rate of your campaigns. You can get so much help from this software. This is a very much improved way to get accurate data from the market. So, if your business gets inbound calls from various marketing campaigns then, you can see a full view of a customer’s journey.

Call Tracking Pro Also Offers Following Services :-

Simple Call Tracking Software

Advanced Call Tracking

Call Tracking Recording Software

Phone Call Tracking

Things to Check Before Hiring Phone Call Tracking Service

Posted on by Edward Lewis

Things to Check Before Hiring Phone Call Tracking Service

Call tracking is a very important part of marketing. It allows you to know about the things that are working and the sections you have to optimize. However, to make this thing effective you have to ensure that the call tracking service is useful enough and it can track your campaigns. 

Then, if the service provides you more than call tracking, you will get better benefits. It will give you more advantages for marketing and campaigns. Before you choose a phone tracking vendor, you must have some queries in mind. Here, read on about the same. 

Tracking for all campaigns

You have to make sure if the phone call tracking can provide its services to all of your campaigns. You can conduct different types of campaigns, and the call tracking and recording can help you. If you are up for an online one, it should be able to offer services offline as well. The main thing is your business will grow and for that, you need advanced tracking service. If you do not find a versatile system, then you have to look for another provider. 

Integrate with analytics

Fragmentation is one of the biggest enemies in business. If your office departments do not get to share information, your business will fail. For this, you have to ask the vendor if the call tracking service can integrate with the website information and other initials. Have a chat with the provider about the software you use in your workplace and the future ones you might use. Then you have to check if you can integrate those systems with the call tracking software. 

Whisper messaging system

A caller knows why they are calling but a salesperson doesn’t. So during the campaign, if your office representative can guess why the caller is calling, they can solve the issues promptly. This will also increase the effectiveness of the campaign. So, if the phone tracking system can provide your representatives more information through call recording or message system, you will get more ROI. 

Call recording

This is very important for a business. For a business every customer call is important. That’s why whenever a consumer calls with their queries or demands, you can record their voices. This will help you in campaigns, and in the future when you have to optimize your company production. Based on this you can pay heed to the suggestions of your clients and customers and do better business. 

Access call tracking details

Usually, providers allow you to get the data in the form of email, or printed media. However, you still have to ask this, because companies have different approach styles. You may not be that tech-savvy, so you have to ask them the easiest way to get the call tracking information. 

Call routing

It’s not possible to take calls when you are out of the office or at night time when you are resting. So even if the call tracking system has your phone number, it will be routed to the office directly. This process will save you from customer calls when you are not working. 

Lastly, you have to check if the phone call tracking software offers a toll-free number. Also, if the numbers ever stop working, the kind of support you will receive from the vendor.