If you ever wished to move around some exotic places in the good old days, the best thing perhaps would be to walk into a reputed travel agency. They could speak to the sales executive concerned, look up some images and videos and then take a call. They also could get information from family and friends and also read travel magazines, watch various TV ads and get as much information as possible from all these sources. However, the internet world in general and the digital world, in particular, have changed things quite a bit. Today the internet is used for such purposes. The potential travelers make use of Google and use the relevant keywords to look up for travel agents, the locations, flight details, hotel accommodation, etc. This has even gone a step further in today’s world of digital marketing. Hence, the common thought that comes to the mind of the people is quite the importance and significance of SEO or search engine optimization. Do people still continue to look out for the right SEO experts in Oklahoma City or has the digital marketing world led to the gradual death of SEO. Let us try and find out answers for the same over the next few lines.
Role Of SEO In Digital Era
There are around three billion web searches a day and therefore internet search continues to critical when there is a need to gain a competitive edge for all industries. This applies to all industries and hospitality industry, in particular, is heavily depending on SEO results. 85% of the traveling starts online and 90% of prospective travelers use Google for getting the right information. Under the above circumstances, the question that comes to our mind is whether SEO continues to be relevant or not. The answer is a firm yes. There is no point having the best of the digital platform on the internet if the prospective customers and visitors do not notice it. Hence, whether it is digital marketing or the good old content based marketing, the role of SEO company will continue to be as relevant as it was a few years ago.
Some Bit Of Tweaking Might Be Required
The way in which customers are looking for information online is changing fast today. More than 75% of the total clicks of search results emanate from organic versus paid links. Further, content creation is becoming a predominant function of SEO and is being considered as one of the best social media strategies. This is obviously because it produces the best qualitative results. Hence, when we talk about SEO in today’s modern world, these points should always be in mind. Further, audiovisual means of online contents is also growing at a rapid pace and therefore the same should also be kept in mind.
Technologies Are Changing
Search technologies are also transforming quite rapidly and therefore SEO tactics should also change with time. The challenge lies in identifying the tactics that are relevant and removing those that are not very relevant. Google’s algorithms are ruthless when it comes to penalizing sites that veer away from the best practices.
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