Category: Call Track Software

How Does Call Tracking Software Work?

Posted on by Edward Lewis

If you are in marketing then, you can understand that the call tracking app helps you by giving a complete picture of a client’s journey and provides you with a report of how each campaign is working. If you have not implemented call tracking software to your business then, you should do it immediately. Through this software, you can track each campaign that drives calls and leads to your business.

What is call tracking software?

This is a cloud-based analytic solution. This software has advanced and unique tracking capabilities. So, it is highly recommended for business irrespective of its size. This call tracking system tracks the visitors, events, phone calls and the overall process of a client’s journey from offline calls to online visits.

How it works

It works simply. This call tracking system allows you to have a separate phone number. You can also get a web code for offline and online marketing campaigns. Without a call tracking app, a call-centric business will miss out on a lot of data and information. Apart from this, you can get so many benefits to all aspects of marketing campaigns. So, as you can see that through a call tracking app, you will enjoy the full benefits of call tracking.

How does call tracking software work in a business?

A call tracking software is very much beneficial. Here are some of its working culture:

  • A cookie is generated and assigned per visitor.
  • A separate phone number is assigned to each visitor.
  • The visitor will call the unique number and then the call tracking software records the data and information related to the visitor.
  • Call tracking software can merge the data and their phone call or online activity.
  • This shows full details of a customer journey and their source and much more.

Why do you need this software?

A business that is based on call needs this software badly. The call tracking app helps to understand the journey of a customer from starting to end. It can track both offline and online calls. You can also understand which marketing value can provide you with true benefits and success rate. You can also judge which marketing campaign allows you to optimize your budget, increase the overall growth of the business and all. So, as you can see that a call tracking software is very much necessary for your business. You cannot ignore the fact.

Apart from this, call tracking also provides a better call experience. You can get the necessary information about the caller. This software can also track offline engagements. You can know if the call is giving you the opportunity of sales or advertisement. So, for a business person, call tracking software is very much essential. It is beneficial and ensures the success rate of your campaigns. You can get so much help from this software. This is a very much improved way to get accurate data from the market. So, if your business gets inbound calls from various marketing campaigns then, you can see a full view of a customer’s journey.

Call Tracking Pro Also Offers Following Services :-

Simple Call Tracking Software

Advanced Call Tracking

Call Tracking Recording Software

Phone Call Tracking

Things to Check Before Hiring Phone Call Tracking Service

Posted on by Edward Lewis

Things to Check Before Hiring Phone Call Tracking Service

Call tracking is a very important part of marketing. It allows you to know about the things that are working and the sections you have to optimize. However, to make this thing effective you have to ensure that the call tracking service is useful enough and it can track your campaigns. 

Then, if the service provides you more than call tracking, you will get better benefits. It will give you more advantages for marketing and campaigns. Before you choose a phone tracking vendor, you must have some queries in mind. Here, read on about the same. 

Tracking for all campaigns

You have to make sure if the phone call tracking can provide its services to all of your campaigns. You can conduct different types of campaigns, and the call tracking and recording can help you. If you are up for an online one, it should be able to offer services offline as well. The main thing is your business will grow and for that, you need advanced tracking service. If you do not find a versatile system, then you have to look for another provider. 

Integrate with analytics

Fragmentation is one of the biggest enemies in business. If your office departments do not get to share information, your business will fail. For this, you have to ask the vendor if the call tracking service can integrate with the website information and other initials. Have a chat with the provider about the software you use in your workplace and the future ones you might use. Then you have to check if you can integrate those systems with the call tracking software. 

Whisper messaging system

A caller knows why they are calling but a salesperson doesn’t. So during the campaign, if your office representative can guess why the caller is calling, they can solve the issues promptly. This will also increase the effectiveness of the campaign. So, if the phone tracking system can provide your representatives more information through call recording or message system, you will get more ROI. 

Call recording

This is very important for a business. For a business every customer call is important. That’s why whenever a consumer calls with their queries or demands, you can record their voices. This will help you in campaigns, and in the future when you have to optimize your company production. Based on this you can pay heed to the suggestions of your clients and customers and do better business. 

Access call tracking details

Usually, providers allow you to get the data in the form of email, or printed media. However, you still have to ask this, because companies have different approach styles. You may not be that tech-savvy, so you have to ask them the easiest way to get the call tracking information. 

Call routing

It’s not possible to take calls when you are out of the office or at night time when you are resting. So even if the call tracking system has your phone number, it will be routed to the office directly. This process will save you from customer calls when you are not working. 

Lastly, you have to check if the phone call tracking software offers a toll-free number. Also, if the numbers ever stop working, the kind of support you will receive from the vendor. 

Things to Know About Phone Call Tracking System

Posted on by Edward Lewis

Phone call tracking is a tool used by customer and marketing service providers to help in tracking and recording incoming calls as well as to measure the effectiveness of a marketing campaign.

Working of phone call tracking tool

To track phone calls you will have to buy local or toll-free numbers. You can buy as many numbers as you want.

You can assign these numbers to different channels, mediums, or locations you want to keep a vigilant eye on.

These numbers will give you reports about the channels they are assigned to. They will show the record of the calls coming from which sources.

 Thus you can easily see what is working effectively and what is not in your marketing campaign by assigning unique numbers to your different marketing campaigns. In this way phone call tracking systems help in promoting your business in a better, effective, and affordable manner.

Benefits of phone call tracking for a business

You can promote your business effectively and affordably by knowing what elements in your advertisement campaign are working and what not by assigning separate phone call tracking numbers to all of your marketing campaigns. The benefits of assigning these numbers may include:

Scaling and maximizing ROI of a marketing campaign: The software used for tracking phone calls can help the marketers to assess the return of investment on their marketing campaigns. They can easily see the rate of conversion of each page of their website so that they can invest in successful campaigns as well as modify their strategies to get the desired results. In this way, you can make your marketing campaigns more affordable by tracking calls more efficiently.

Get actionable information from customers: By using a phone call tracking system marketers can get extensive reports of call analytics at a very reasonable cost. These reports will provide you real-time detailed reports about the caller ID, the number of calls received duration of each call, and statistics of the call to know clearly about the information provided by their best customers. You can find out actionable information as well as current trends by filtering all the calls on a weekly or monthly basis.

Get detailed information of calls: By using the calls logging system you can collect data of calls by using caller ID, duration of calls, and statistics of calls.   

Improve the experience of customers: A phone call tracking software can help you to find the spots where your marketing team is performing well and where you will have to improve them by recording the calls on their phones.  

How to set up a phone call tracking system

It is easy to set up and start using a phone call tracking system to track the ROI of your marketing campaigns and improve the experience of customers.

Tips for setting up a phone call tracking software

  • First, you will have to open an account with a phone call tracking company for free
  • You should access the dashboard of the company to click on the ‘Create’ tab and ‘Setup’.  
  • Now choose the phone numbers you want to buy and click on the ‘Next’ tab.
  • Now you will have to choose options of calls you want to track including recording, routing, and integration with Google Analytics, etc.

Conclusion

Thus by setting up phone call tracking software you can improve your marketing campaign easily.

How to Get the Best out of Call Track Software

How to Get the Best out of Call Track Software

Posted on by Edward Lewis

Are you interested in call tracking software? Do you want to use it for your business? Are you a bit confused about the features and usage? If yes, then you are not alone. Many startups go through this problem when they decide on new technology. Even if some of them use this software, they cannot get the best out of it due to the lack of knowledge. In this article, we will help you to know how to use the call tracking software and how to get the best out of it.  After going through the following tips, you can start using service call tracking software. The key is to understand the software before using it for your business.

Use the CRM to Rate the Leads

Your potential clients might call you to inquire about a product or service. They can inquire about the price, quality, and even legalities. You should always understand that the phone inquiries work as valuable leads. However, many companies do not give much importance to calls and cannot capture the leads in the CRM system. By using a call tracking software, you can classify the lead. You can divide the lead source into organic, print, or PCC, or even call referrer as well as the keyword referrer.

Helps to Link Sales Revenue & Telephone Leads

A call tracking recording software can help to make links between telephone leads and sales revenues. Once you capture the phone lead, you will have to first classify it accurately. After knowing the process, it will be easier to track the lead throughout the management system. There are many benefits of the classified leads if you do it properly. Here are a few benefits of classified leads.

By using classified leads, you can understand the source, keywords, and even offline advertisements.  It will also enable you to compare the telephone and online leads.  With a fair comparison, you can determine the ineffective and most effective lead sources and act accordingly.

Provides Better Control on Marketing

All the businesses know that return on investment or ROI is important for the success of a company. You will not certainly prefer to spend on advertisements when they do not offer the desired benefits. A call tracking software will enable you to generate more benefits through advertisements. You can understand which strategies can be beneficial and which one is not worth spending.

You need to track one of the most important metrics, cost per response metric, as it helps to get a new customer. You will have to spend huge on advertising. Also, you might need to invest in some other strategies to convert your potential buyers to customers. A call tracking software can take care of all these. It will help you to get cost-effective solutions. You can simply sort by source, keyword, and channel of offline advertisement. In addition to the above, the call tracking software can monitor the quality of your outsourced services.

Wrapping Up

Call tracking can enable you to track your customers, generate leads, and have better control over your finance as well as marketing strategies.