Category: Call Track Software

Things to Know About Phone Call Tracking System

Phone call tracking is a tool used by customer and marketing service providers to help in tracking and recording incoming calls as well as to measure the effectiveness of a marketing campaign.

Working of phone call tracking tool

To track phone calls you will have to buy local or toll-free numbers. You can buy as many numbers as you want.

You can assign these numbers to different channels, mediums, or locations you want to keep a vigilant eye on.

These numbers will give you reports about the channels they are assigned to. They will show the record of the calls coming from which sources.

 Thus you can easily see what is working effectively and what is not in your marketing campaign by assigning unique numbers to your different marketing campaigns. In this way phone call tracking systems help in promoting your business in a better, effective, and affordable manner.

Benefits of phone call tracking for a business

You can promote your business effectively and affordably by knowing what elements in your advertisement campaign are working and what not by assigning separate phone call tracking numbers to all of your marketing campaigns. The benefits of assigning these numbers may include:

Scaling and maximizing ROI of a marketing campaign: The software used for tracking phone calls can help the marketers to assess the return of investment on their marketing campaigns. They can easily see the rate of conversion of each page of their website so that they can invest in successful campaigns as well as modify their strategies to get the desired results. In this way, you can make your marketing campaigns more affordable by tracking calls more efficiently.

Get actionable information from customers: By using a phone call tracking system marketers can get extensive reports of call analytics at a very reasonable cost. These reports will provide you real-time detailed reports about the caller ID, the number of calls received duration of each call, and statistics of the call to know clearly about the information provided by their best customers. You can find out actionable information as well as current trends by filtering all the calls on a weekly or monthly basis.

Get detailed information of calls: By using the calls logging system you can collect data of calls by using caller ID, duration of calls, and statistics of calls.   

Improve the experience of customers: A phone call tracking software can help you to find the spots where your marketing team is performing well and where you will have to improve them by recording the calls on their phones.  

How to set up a phone call tracking system

It is easy to set up and start using a phone call tracking system to track the ROI of your marketing campaigns and improve the experience of customers.

Tips for setting up a phone call tracking software

  • First, you will have to open an account with a phone call tracking company for free
  • You should access the dashboard of the company to click on the ‘Create’ tab and ‘Setup’.  
  • Now choose the phone numbers you want to buy and click on the ‘Next’ tab.
  • Now you will have to choose options of calls you want to track including recording, routing, and integration with Google Analytics, etc.

Conclusion

Thus by setting up phone call tracking software you can improve your marketing campaign easily.

How to Get the Best out of Call Track Software

How to Get the Best out of Call Track Software

Are you interested in call tracking software? Do you want to use it for your business? Are you a bit confused about the features and usage? If yes, then you are not alone. Many startups go through this problem when they decide on new technology. Even if some of them use this software, they cannot get the best out of it due to the lack of knowledge. In this article, we will help you to know how to use the call tracking software and how to get the best out of it.  After going through the following tips, you can start using service call tracking software. The key is to understand the software before using it for your business.

Use the CRM to Rate the Leads

Your potential clients might call you to inquire about a product or service. They can inquire about the price, quality, and even legalities. You should always understand that the phone inquiries work as valuable leads. However, many companies do not give much importance to calls and cannot capture the leads in the CRM system. By using a call tracking software, you can classify the lead. You can divide the lead source into organic, print, or PCC, or even call referrer as well as the keyword referrer.

Helps to Link Sales Revenue & Telephone Leads

A call tracking recording software can help to make links between telephone leads and sales revenues. Once you capture the phone lead, you will have to first classify it accurately. After knowing the process, it will be easier to track the lead throughout the management system. There are many benefits of the classified leads if you do it properly. Here are a few benefits of classified leads.

By using classified leads, you can understand the source, keywords, and even offline advertisements.  It will also enable you to compare the telephone and online leads.  With a fair comparison, you can determine the ineffective and most effective lead sources and act accordingly.

Provides Better Control on Marketing

All the businesses know that return on investment or ROI is important for the success of a company. You will not certainly prefer to spend on advertisements when they do not offer the desired benefits. A call tracking software will enable you to generate more benefits through advertisements. You can understand which strategies can be beneficial and which one is not worth spending.

You need to track one of the most important metrics, cost per response metric, as it helps to get a new customer. You will have to spend huge on advertising. Also, you might need to invest in some other strategies to convert your potential buyers to customers. A call tracking software can take care of all these. It will help you to get cost-effective solutions. You can simply sort by source, keyword, and channel of offline advertisement. In addition to the above, the call tracking software can monitor the quality of your outsourced services.

Wrapping Up

Call tracking can enable you to track your customers, generate leads, and have better control over your finance as well as marketing strategies.